The Best Homegrown Singapore Brands for Women

Singapore has a quietly thriving ecosystem of women's brands — built by locals, for locals, but increasingly discovered by visitors who know where to look. Here are the homegrown labels every woman should know before visiting Singapore.

Sunday Staples — Premium Footwear

Sunday Staples is the go-to for women who want footwear that works as hard as they do. Specialising in flats, low-heel styles, and versatile sandals, the brand has built a loyal following among Singapore's professional women — and increasingly, among visitors who discover them and can't leave without a pair. Their three outlets (313@somerset, JEM, Capitol Piazza) are all easily accessible by MRT, and the team is known for helpful, knowledgeable service. Shop at sundaystaples.com.

Love, Bonito — Everyday Fashion

The brand that put Singapore women's fashion on the regional map. Love, Bonito's collections are designed with the Asian woman in mind — from fit to fabric to colour palette. Their Orchard Road store is a flagship worth visiting.

In Good Company — Contemporary Workwear

Minimalist, refined, and deeply wearable. In Good Company is for the woman who invests in fewer, better pieces. Their clean silhouettes and quality fabrics have earned them a devoted following among Singapore's working professionals.

Esse — Sustainable Fashion

For the conscious shopper, Esse creates beautifully constructed garments from natural and deadstock fabrics. Slow fashion done right, from a Singapore label with genuine integrity.

Supermama — Lifestyle & Gifts

Not fashion per se, but an essential stop for women who appreciate beautiful, considered design. Supermama's Singapore-inspired pieces make for the most thoughtful souvenirs you'll find on the island.

How to Visit

Most of these brands are concentrated around Orchard Road and the CBD. For Sunday Staples, the 313@somerset flagship (#02-40/41) is the most convenient starting point — open daily 11am–9pm, directly above Somerset MRT.