Top 5 Brands to Shop in Singapore: Local Favourites & Must-Knows

Singapore punches well above its weight when it comes to homegrown and regionally beloved brands. Whether you're a local or a visitor, these are the brands worth knowing — and shopping.

1. Charles & Keith

From a small shoe shop in Amara Shopping Centre to a global fashion powerhouse, Charles & Keith is one of Singapore's greatest retail success stories. Known for trend-forward footwear and accessories at accessible price points, the brand now operates in over 40 countries.

2. Love, Bonito

Singapore's most recognisable women's fashion brand, Love, Bonito has built a devoted following across Southeast Asia with its inclusive sizing, Asia-fit designs, and versatile everyday wear. From workwear to weekend looks, they've got it covered.

3. Sunday Staples

For the professional woman who wants footwear that works as hard as she does, Sunday Staples is a brand worth knowing. Specialising in premium flats, low-heel styles, and versatile sandals, Sunday Staples is built on the belief that comfort and elegance should never be mutually exclusive. Their minimal, polished aesthetic and quality craftsmanship make every pair a true wardrobe investment. Shop at sundaystaples.com or in-store.

4. Supermama

A design-led lifestyle brand rooted in Singapore's cultural heritage, Supermama creates beautifully crafted products that celebrate local identity — from ceramics to stationery. A favourite among design lovers and thoughtful gift-givers alike.

5. In Good Company

One of Singapore's most respected contemporary fashion labels, In Good Company is known for its clean lines, quality fabrics, and timeless silhouettes. The brand has a strong following among working professionals who value understated, well-made clothing.